Born and Brought up the SEO
Tracing SEO back to the ’20s
In this world of competition, where everyone is in a rat race to gain popularity, it is really difficult to get noticed on the web. The Internet is one place where you get over a thousand results for just one search and no wonder everyone wants to be on top of the list. In order to achieve this, SEO came into existence. It is believed that SEO was born in 1991 as this is when the first website was launched. SEO was not given a proper structure because the internet was not crowded, which eliminated the need for SEO. Then in 1996, Sergey Brin and Larry Page began working on SEO and it really took off after they designed the most recognized search engine to date: BackRub (now known as Google).
What is SEO?
SEO or Search Engine Optimization is a technique/process of optimizing your website or blog posts to get unpaid and organic traffic from the search engine results page. It is one of the most essential techniques to achieve better google search ranking which then, in turn, results in improved traffic to your website and thus increased sales and business.
Search engine optimization has various elements to it, including website optimization and keyword ranking. Therefore, it is suggested to hire SEO professionals or seek help from SEO marketing agencies to keep up with the latest techniques in order to maintain a good amount of traffic on your website.
Some SEO tips and tricks to increase traffic
1. Master Keyword Research
Keywords are the key to SEO. A keyword is basically a single word or a phrase that drives traffic to a particular URL. Putting in relevant and optimized keywords that are most searched by the users helps you get your post on the first page of the search engine and thus increases traffic on your website. Keywords act as a conduit to connect your target audience with your website. Therefore it is essential that while doing SEO, the keywords are kept in mind and included in your website and posts.
2. Understand your competition
Another way to master SEO is by knowing and understanding your competition because they are the ones why you have high or less traffic on your website. You need to look out for their keywords and social media activity to find out what people are looking for and if or if not you are lacking it. This helps you give a better user experience and thus increases your traffic.
3. Create SEO friendly URLs
URL, as we know, stands for Uniform Resource Locator. It is important to have a well-optimized URL for both, user experience and search engine optimization. URLs become necessary because they help the search engine to basically track your website whenever the same or a related word is searched for. Because URLs help to describe a web page to the visitors and search engines, they should be accurate and well structured.
Let’s dig into some tips to create a perfect URL:
● Include keywords in URLs: when you include a keyword in your URL, it becomes easy for the search engine to track your URL, and your chances of getting ranked on top increase thus increasing the traffic.
● Keep URLs short: this works on a simple principle, shorter the URL, better the ranking. If your URL is short and descriptive enough, it enables the search engine to process your URL better and thus better results whereas a long
URL creates confusion for the search engine.
● Describe your content: Make sure that your URLs are descriptive enough that they provide an insight into the website or your post. This enhances both, customer service and SEO.
● Use hyphens to separate words: hyphens are a standard way to separate words. Separating words in a URL makes it easier for the search engine and the user to read. Google suggests that hyphens are a better way to separate words instead of underscores.
● Take a top-level domain: .com, .edu, .org are some of the top-level domains. It is advisable to use top-level domains because they get a higher ranking and are easy to remember.
4. Optimize your website
Once you have the keywords, it is essential to add these keywords not only in the latest content but also to the main pages of your website. You might need to update your website with fresh keywords over a span of time. In order to optimize your website, it is important that you keep posting content on a regular basis. You can also try an add a content-heavy section to your website such as a blog because this increases the scope for adding more and more keywords. Also, try and add in more visual content along with the written content because it helps to grab your readers attention.
5. Produce regular content
Producing regular content doesn’t mean posting something every other day. All you need to do is be consistent and publish unique content at least once a week. This gives you scope to add in more and the latest keywords. Also, being consistent makes you visible almost all the time to your target customers and so they don’t tend to forget you.
Although a little tricky and technical but SEO can help you reach out to people more effectively. SEO is a tool that can work wonders to increase traffic on your website, it can also make you popular and can help to increase your sales too. Therefore, it becomes very essential for almost all the companies out there to contact digital marketing companies who specialize in SEO because an effective SEO model can make all the difference in today’s digital world. There are many seo agency in india and many digital marketing agency in delhi that can help you out with your marketing struggles.